![]() Without any industry-wide standards or watchdogs for pro programs, it’s tough to judge how well the system is really working. And let’s be real, there are brands out there encouraging this behavior because they see it as an easy, high-margin sale.” It’s a way for brands to sell direct-to-consumer at a discount without violating their MAP policy. But anybody who’s being honest about it knows that the programs are completely out of control. “The idea of a program where you discount to shop employees and people who work in the industry is a solid one. “Pro programs are a complete farce,” said Wes Allen, owner of Sunlight Sports in Cody, Wyoming. But if standards loosen so much that practically anybody can stock up on gear for 40 percent off or more, then pro deals become something else entirely. Connect with the right pros, the theory goes, and a manufacturer helps these influencers do their jobs, while also familiarizing them with the gear and driving full-price sales to local retailers for a win-win. What about average enthusiasts who just claim they do one of the above?įiguring out who deserves a steep gear discount is crucial to running a successful brand pro program. But how about a seasonal whitewater guide getting a deal on skis or a yoga instructor getting a discount on a tent-greenish yellow? How about someone who takes an avalanche safety course or an amateur photographer with a nature blog-red? Who, exactly, should qualify for a pro deal in the outdoor industry? A ski patroller? Full-time mountain guide? Retail employee? Most everyone can agree that these professions get a green light. This story originally ran in the Summer 2020 issue of The Voice.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |